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Nikon launches KeyMission 360-degree wearable action cameranikon keymission 3602.png

Nikon launches KeyMission 360-degree wearable action camera

Camera manufacturer takes aim at GoPro market with launch of new compact action camera
by David Arthur @davearthur
Wed, Jan 06, 2016 15:09
11

Camera manufacturer Nikon has joined the burgeoning action camera market with the release this week at the CES show in Las Vegas of its new KeyMission 360 wearable action camera, which can shoot 360-degree video at 4K resolution.

To achieve 360-degree filming, the KeyMission 360 camera features an lens and image sensor on both sides of the compact unit. The images from both are combined to create a “single realistic, high-definition, 360-degree image.”

nikon keymission 3601.png

To be suited to action use the camera needs to be rugged and waterproof. Nikon claims the camera is waterproof to depths of 30m with no need for a separate housing, and that it’s resistant to shocks, dust and low temperatures. The camera also has electronic vibration reduction to smooth out bumpy footage.

Here's a bit more information from tech website The Verge. 

The compact shape looks about the same size as a GoPro Hero Session 4, which will be one of the main rivals. Nikon hasn’t revealed any technical details or pricing information yet so it’ll be interesting to see just where Nikon pitches it in the market. The Hero 4 Black, which also shoots 4K video, costs £410, so we expect a similar sort of pricing.

Nikon says this is just the first in a line of new action cameras, it’ll be releasing more details, including a range of accessories, in the spring.  

More at www.europe-nikon.com

nikon keymission 360 action camera
GoPro
David Arthur @davearthur

David worked on the road.cc tech team from 2012-2020. Previously he was editor of Bikemagic.com and before that staff writer at RCUK. He's a seasoned cyclist of all disciplines, from road to mountain biking, touring to cyclo-cross, he only wishes he had time to ride them all. He's mildly competitive, though he'll never admit it, and is a frequent road racer but is too lazy to do really well. He currently resides in the Cotswolds, and you can now find him over on his own YouTube channel David Arthur - Just Ride Bikes. 

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11 comments

Avatar
ron611087 | 8 years ago
0 likes

Great idea, but it may take a bit longer for memory technology to catch up. These cameras will consume a 64 Gig SD card 4 times faster than  a standard camera.

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adrianoconnor | 8 years ago
0 likes

Looks good, though the rear camera's not going to be much use when it's mounted to your handle bars. I'd be surprised if it's £400 too -- it's got a whole extra 4K sensor and lens in there. And it's Nikon. Also interesting to see what recording 2 lots of 4K video does for storage requirements and battery life...

 

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don simon fbpe | 8 years ago
0 likes

In order take advantage of the 360º, one would only be able to mount it on the helmet, no?

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Twowheelsaregreat | 8 years ago
0 likes

I always knew this would happen. Eventually there'll cameras released with four lenses to capture true front, back, side to side I say front,back, side to side...urhmm, action.

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schlepcycling replied to Twowheelsaregreat | 8 years ago
0 likes

Twowheelsaregreat wrote:

I always knew this would happen. Eventually there'll cameras released with four lenses to capture true front, back, side to side I say front,back, side to side...urhmm, action.

They're not the first https://360fly.com/

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Point | 8 years ago
0 likes

Looks good, but seems to have the same problem GoPro always suffered (and still somewhat suffers) with, dynamic range. Those highlights are so badly blown out when the shadows are reasonably well exposed... 

I'm intrigued, but I do hope they sort the dynamic range out.

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CXR94Di2 | 8 years ago
0 likes

I think it will be huge success if the price/reliability/software is right. Adventure and evidence recording will be there main uses

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The_Vermonter | 8 years ago
1 like

These are great for downhill MTB and few seconds at a time of PRO races but does YouTube really need proof of you doing 18 MPH for 50 miles on a Saturday morning? Perhaps they're good for urban riders who can show proof they were hit by a car? I fail to see how there is a market for this.

Avatar
userfriendly replied to The_Vermonter | 8 years ago
2 likes

The_Vermonter wrote:

I fail to see how there is a market for this.

Yeah, there isn't a market for this. That must be why more and more companies are jumping in on the action. 

Avatar
The_Vermonter replied to userfriendly | 8 years ago
1 like

The product isn't design exclusively for cycling. People strap them to their helmets for family ski trips or sky diving. Perhaps the question should've been "Why is there a market for this?"

 

userfriendly wrote:

The_Vermonter wrote:

I fail to see how there is a market for this.

Yeah, there isn't a market for this. That must be why more and more companies are jumping in on the action. 

Avatar
bikebot replied to The_Vermonter | 8 years ago
0 likes

The_Vermonter wrote:

The product isn't design exclusively for cycling. People strap them to their helmets for family ski trips or sky diving. Perhaps the question should've been "Why is there a market for this?"

I think you've confused market with marketing.

 

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